what am i here for?
a look into what services i offer and why they're important
what does strategic communications mean?
What does it mean to strategically communicate?
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We all communicate. The issue inherently lies in how we do so. Many of us are not intentional with how we choose our language, what the purpose of our words is, and how we can craft our messages better. We speak aimlessly, superfluously, and carelessly.
Strategic communications help guide our words, whether that is through a press release, a social media post, a thought leadership piece, etc. Because, when it comes to your brand and/or business, you deserve to have communications that echo the intentionality of your work.
social media
I've never known a world without social media.
From the moment I started middle school, I was on social media, and, for better or worse, I've been on these platforms ever since.
Now, as a professional, I leverage that personal experience to help creators, brands, and businesses tell their stories. My approach is simple. I'm not chasing virality; I'm building community and communicating your purpose. Why are you there, and why should people care? Those are the questions I seek to answer through my social media strategy.
messaging
Your message is at the heart of your work—so you deserve a writer who puts their whole heart into it.
Fortunately, writing has always been my first love, and I make sure that it shows through my work—from press releases and website copy to social media captions and more. I even offer ghostwriting services! If you’re looking for someone who can bring your ideas to life on the page, let’s talk copy.
BRAND DIRECTION
On every discovery call, I start by asking if the potential client has a messaging guide and a branding guide. These two documents are not only necessary, but they're also essential to all of the work listed above. They guide your metaphorical ship, and without them, you're navigating the open water blindly.
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Fortunately, I'm here to help with everything from research to execution. We'll outline everything you need to steer your business toward success.
media relations
You’ve got a story to share, and you want people to hear it—whether that’s through traditional media or newer platforms like podcasts, newsletters, or Substack. Your news deserves an audience. Media outreach can feel overwhelming, but it shouldn’t hold you back. You don’t have to navigate it alone. If you’re looking for support with media relations, I’m your woman.
event planning
When I was 13, I asked my mom if I could plan my own bat mitzvah—and I’ve brought that same enthusiastic energy to event planning ever since. Today, I channel that passion into everything from professional dinners to immersive brand activations. I bring a playful flair and a polished, professional approach to every event, making sure it’s not only well-executed but genuinely enjoyable.
Case study: atx supper club
i joined atx supper club in june 2024 as their first ever pr director...
ATX SUPPER CLUB IS A COMMUNITY CENTERED ON fine DINING EXPERIENCES THAT SPARK CONNECTIONS AND MEMORIES. OUR CLASSIC SUPPERS ARE INTIMATE DINING EXPERIENCES HELD IN OUR HOSTS’ HOMES AND THE COZY WIDER WORLD. THESE MEALS FEATURE MULTI-COURSE MENUS, brand activations, & FABULOUS THEMES.