February 2023 - NOVEMBER 2024
NEW WEST COMMUNICATIONS — COMMUNICATIONS STRATEGIST
❏ Coordinated media relations and outreach to local, state, and national media outlets; tracked and analyzed client media coverage
❏ Developed social media content and execute social campaigns for a range of public and private sector clients
❏ Produced in-depth reports analyzing key metrics, extracting actionable insights to optimize digital campaigns for consistently above-average performance
❏ Scheduled and deployed email content for lists exceeding 200k through various CRM platforms
❏ Updated and refreshed the company website while establishing and maintaining a digital newsletter and social media presence
September 2022 - February 2023
RATIONAL 360 — DIGITAL ASSOCIATE
❏ Oversaw the day-to-day operations of fully integrated digital awareness, lead generation, grassroots, and advocacy campaigns on Meta, Google, TikTok, etc., with a proven track record of managing monthly budgets
❏ Developed and implemented comprehensive digital campaign proposals for potential clients, showcasing strategic thinking and a results-driven approach
❏ Generated biweekly and bimonthly reports that meticulously track growth, online sentiment, influential individuals, message effectiveness, and campaign metrics for a diverse clientele
❏ Provided strategic counsel to clients through data-driven insights, delegating tasks to internal teams, and fostering a collaborative and growth-oriented environment by supervising interns and fellows
❏ Built and maintained strong relationships with external vendors to ensure the effective execution of campaigns
January 2022 - May 2022
THE TEXAS TRIBUNE, MARKETING-COMMUNICATIONS FELLOW
❏ Strategize and coordinate media relations and marketing efforts, build relationships with Texas and national media
❏ Devise plans for content distribution and announcements for an average audience of more than 5 million people each month
January 2022 - May 2022
THE TEXAS TRIBUNE — MARKETING, COMMS FELLOW
❏ Strategized and coordinated media relations and marketing efforts for a newspaper with a reach of over 5 million people in Texas
❏ Built relationships with Texas and national media through media pitching efforts
❏ Devised plans for content distribution and announcements for an average audience of 5+ million people each month
September 2020 - May 2021
THE ZEBRA — MARKETING/PR INTERN
❏ Oversaw content creation and management and managed daily community responses/customer services
❏ Executed monthly data analytics reports demonstrating the growing social media presence of a company valued at $1 billion
August 2019 - August 2020
MCCOMBS MAGAZINE — EDITORIAL INTERN
❏ Authored event coverage, fact-checked articles and aggregated stories for a print magazine released bi-yearly, distributing
over 56,000 copies nationwide; copy-edited and proofread material for publication
May 2019 - December 2019
CERTUS CYBERSECURITY — MEDIA CONSULTANT
California-based provider of industry-leading applications, information security services for high-growth businesses
❏ Drafted blog posts, proofed case studies and crafted written deliverables for a provider that serves Fortune 100 enterprises
